About Us 
My name is Laura McElroy.

                 I am a:

~ Professional Makeup Artist

~ Permanent Makeup Artist

~ Licensed Esthetician from Aveda Fredric's Institute 

~ Trainer for Elleebana One Shot Lash Lift and Belmacil Lash & Brow Tint.   

Laura McElroy Beauty, LLC offers:

"On the Glow" on-location and destination hair and makeup services, as well as, in-studio services; Permanent Makeup (Brows, Eyeliner, & Lips),  Microblading, makeup, waxing, Lash Lifts, and lash & brow tinting.  LMB is located in 8th & Railroad...401 E. 8th St. #224, Sioux Falls, SD  57103.    

It is hard to believe I have been in the beauty industry for over 20 years... where has the time gone?! I guess it is true what they say, “time flies when you are having fun!” And do I have fun! But, it is more than that.  I truly love what I do. So much so, that I have a healthy addiction borderlining on obsession when it comes to learning anything about my craft...  I am a forever student, pouring over books and magazines, taking continuing education classes, and learning tricks here and there from other artists. I only want the best for my clients! 

I am blessed beyond all measure that I get to play a part in making my clients feel beautiful in their own skin every day!

Follow Me on Instagram and FaceBook


Hair by Val ~ Val Clow
After graduating from Stewart's Cosmetology School in 2006, Val worked at Village Hair and Spa in Sioux Falls, SD.  While working at the salon, she discovered her passion for doing up-dos and special occasion hairstyling. 
"Being a part of enhancing someone's natural beauty on their special day is an amazing feeling."
Val's favorite things to do with hair are trying new and current hairstyles, perfecting the classics, and stepping outside the box into Avant Garde styling.
We appreciate your visit and look forward to providing your beauty service needs.  Please take a look around and contact us with any questions you may have.  
Laura McElroy Beauty, LLC
Laura  M. McElroy
Esthetician, Makeup Artist, & Permanent Makeup Artist
8th & RR
401 E. 8th St. #224
Sioux Falls, SD  57103
(605) 370-1577
LMB's "On the Glow" On-Location & Destination Hair and Makeup Services